Towards a Design Space for Storytelling on the Fashion Technology Runway

Pratte, S., Tang, A., Hoover, S., Hoover, M., Laprairie, M., Larose, C., and Oehlberg, L. (2023). Towards a Design Space for Storytelling on the Fashion Technology Runway. In TEI '23: Seventeeth International Conference on Tangible, Embedded and Embodied Interaction.

Abstract

Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion- tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty- eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact- level, (2) the viewer-level, and (3) the context-level. The design space addresses how designers show their story through fashion-tech garments and how audience members see and know those messages. Our work contributes a list of considerations that fashion-tech designers must address early in their design process to effectively convey their story during a runway show presentation.

Materials

PDF File (http://hcitang.org/papers/2023-tei2023-pratte-fashiontech-design-space.pdf)
URL (http://hcitang.org/papers/2023-tei2023-pratte-fashiontech-design-space-artifact-set.pdf)
DOI (https://doi.org/10.1145/3569009.3573899)

BibTeX

@inproceedings{pratte2023designspace,
  doi = {https://doi.org/10.1145/3569009.3573899},
  type = {conference},
  year = {2023},
  url = { http://hcitang.org/papers/2023-tei2023-pratte-fashiontech-design-space-artifact-set.pdf},
  pdfurl = { http://hcitang.org/papers/2023-tei2023-pratte-fashiontech-design-space.pdf },
  booktitle = {TEI '23: Seventeeth International Conference on Tangible, Embedded and Embodied Interaction},
  abstract = {Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion- tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty- eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact- level, (2) the viewer-level, and (3) the context-level. The design space addresses how designers show their story through fashion-tech garments and how audience members see and know those messages. Our work contributes a list of considerations that fashion-tech designers must address early in their design process to effectively convey their story during a runway show presentation.},
  title = { Towards a Design Space for Storytelling on the Fashion Technology Runway },
  author = {Pratte, Sydney and Tang, Anthony and Hoover, Shannon and Hoover, Maria Elana and Laprairie, Matt and Larose, Catherine and Oehlberg, Lora},
}